Pharma Commercial Teams: Building an Analytics Culture as a Driver of Competitive Advantage
This is the second in a two-post series on driving transformation and competitive advantage through analytics for life sciences commercial teams.
Scaling Analytics Across Your Commercial Teams as a Driver of Competitive Advantage
First in a two-part blog series on how life sciences commercial teams can drive competitive advantage through analytics The investment in data and analytics by life sciences organizations is not new and the advantages are continually touted. A recent article from McKinsey estimates predictive analytics and data visualization can optimize life[…]